BHA News

Brighton House Associates Appoints Marc Avila Chief Technical Officer

Hedge Fund Application Start Up Accelerates Infrastructure Growth

HOPKINTON, Mass., March 19, 2007 – Brighton House Associates, LLC, the developer of SalesDesk™, the first Internet-based CRM application purpose-built for the hedge fund industry, today announced the appointment of Marc Avila as the company’s new Chief Technical Officer.

In his post as CTO, Avila is responsible for the continued development and evolution of the SaleDesk hedge fund CRM platform, including system design, technical support and managing BHA’s team of software developers. Avila will also be charged with creating a deep technology development and support organization and with managing all outside technology vendor relationships.

“Marc has been fully involved in the SalesDesk development process since its earliest days and combines the necessary technical talent with great insight into what Brighton House is working to achieve on behalf of its clients,” said Daniel McDermott, Brighton House Chief Executive Officer. “With his rich background in Web application development and CRM software, we believe Marc is the ideal leader for our growing technology development team.”

Prior to his appointment as Brighton House Associates’ CTO, Avila was co-founder and CEO of 3 Media Web Solutions in Shrewsbury, Mass. Under Avila’s direction, 3 Media Web has developed, managed and hosted Web sites, B2B applications, internet marketing tools and database integration for clients in a range of industries nationwide since 2001. Previously, Avila held Web development positions at Ascential Software and Informix Software, as well as spearheaded Internet development projects for IBM.

About Brighton House Associates SalesDesk
Brighton House Associates’ SalesDesk platform is the only Internet-based CRM application that has been specifically designed for the alternative investments industry. Designed from the ground up to align fund managers and marketers with fully qualified investors, SalesDesk promises to bring a new level of efficiency to the hedge fund marketplace. Additionally, the platform is loaded with powerful tools to help managers better maintain and manage their own customer contacts, as well as bring a new level of effectiveness to their lead and prospect generation activities. SalesDesk is currently in late-beta testing with fund managers worldwide and will be fully commercially available in Q2 2007. For more information on SalesDesk and to schedule a free trial, visit http://www.brightonhouseassociates.com or call 866-460-6462.

About Brighton House Associates
Founded in 2006 by Daniel McDermott, a veteran hedge fund marketing professional, Brighton House Associates is dedicated to resolving the vast inefficiencies inherent in the sales and marketing of hedge funds. Backed by the world’s largest fully-qualified database of investors seeking alternative investment opportunities, Brighton House Associates Internet-based customer relationship management software enables alternative investment managers to streamline the process of marketing their funds to the most appropriate investors. As a result, investors can find opportunities that most closely match their requirements, and fund managers can reach and communicate with people, family-offices and institutions who are most suitable for their style and focus. Brighton House customers include Wall Street brokerage houses, multi-billion dollar hedge funds and funds-of-funds, and industry service providers.

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Editors, for more information, contact:
Dan McDermott
Brighton House Associates
866.460.6462
dmcdermott@brightonhouseassociates.com

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