BHA News

BRIGHTON HOUSE ASSOCIATES EXPANDS SALES ORGANIZTION

25-Year Technology Market Veteran to Lead Sales Organization to Meet Demand

MARLBORO, Mass., September 01, 2007 – Brighton House Associates, LLC (BHA), the leader in on-demand marketing solutions for the hedge fund industry, today announced the hiring of Dennis Ford as Executive Vice President of Institutional Sales and Business Development. Ford leads a s fast-growing sales organization that will be augmented by the addition Michael Murphy and Glenn Goldstein, two financial industry veterans also brought on to help BHA meet the wave of demand for its BHA SalesDesk™ solution, which was launched in May 2007.

“Because of the significant product development and corporate growth milestones we have achieved in less than three months after the official launch of BHA SalesDesk, we have been actively seeking senior level executive talent to help us achieve our strong sales projections and to aid in the guidance of the company as we grow into the future,” said Daniel McDermott, Chief Executive Officer, Brighton House Associates.

Brighton House Associates’ latest executive appointments include:

Dennis Ford — Ford is a twenty-five year veteran of high-technology sales and an expert in business development, sales and marketing. He is the Principal and Founder of Next Phase Business Development and the author of the highly successful book, The Peddler’s Prerogative. Ford is able to capitalize on his lengthy sales and business development experience effectively analyze corporate goals, missions and target markets, develop and implement business development plans, deploy winning sales programs, and build professional sales organizations to ensure corporate success. His background is well-suited to the high-growth, high-speed nature of a young company such as Brighton House Associates.

Most recently, Ford was a member of the Board of Directors and Vice President of Sales for Refresh Software Corp. where he helped drive the firm from start-up to profitability in less than nine months as the leader of its positioning and sales development programs. Previously, Ford was Vice President of Business Development and a member of the launch team that pushed Engage, Inc., to $250 million in revenue in 24 months. He also led the sales and repositioning efforts at Avaki, Inc. as that company’s Vice President of Sales and Business Development. Ford was also co-founder and CEO of Savoy Automation, Inc. and NobleNet, Inc. Ford began his career in sales with Data General Corporation where he moved quickly into the company’s senior sales ranks and was ultimately named a member of the corporate SWAT team.

Michael Murphy — Murphy joins BHA from Fidelity Investments where he was an active trader. He has also served in financial services posts with Meridian Investments as an Assistant Vice President and Investment Banker and at Moors & Cabot, Inc. as an equity trader. He is a graduate of Quinnipiac University.

Glenn Goldstein — Previously, Goldstein was Regional Sales Consultant for TriNet Total Human Resources Services. Prior to TriNet, he was the Regional Vice President of Sales for Employee Solutions, Inc. and a sales executive for CAN UniSource. He has also served as a financial services sales professional for Metropolitan Life and John Hancock. He is a graduate of Bryant College with a degree in Business Administration.

“It’s very satisfying to see our corporate team maturing so quickly. The addition of such talented people as Dennis, Michael and Glenn will enable us to reach a larger potential client pool and provide them with the hedge fund marketing tools, information and services they need to raise for funds, from closely matched investors, faster than ever before,” McDermott said.

About Brighton House Associates
Founded in 2006 by Daniel McDermott, a veteran hedge fund marketing professional, Brighton House Associates, LLC (BHA) offers solutions that address the vast inefficiencies inherent in the sales and marketing of hedge funds. The company’s technology solution, SalesDesktm, is the only on-demand tool designed from the ground up for the alternative investment business to streamline lead generation and deliver the industry’s most robust customer relationship management (CRM) functionality. Today, Brighton House customers include Wall Street brokerage houses, multi-billion dollar hedge funds and funds-of-funds, and industry service providers.

# # # #

Editors, for more information, contact:
Daniel C. McDermott
Brighton House Associates
508.435.6462
866.460.6462
dmcdermott@brightonhouseassociates.com

A A A Select your text size: