BHA News

BRIGHTON HOUSE ASSOCIATES RELEASES BHA SalesDesk VERSION 2.5

MARLBOROUGH, Mass., Sept. 18, 2007 – Brighton House Associates, LLC (BHA), the leader in on-demand marketing solutions for the hedge fund industry, today announced the release of BHA SalesDesk™ version 2.5. The most recent upgrade to the company’s flagship product is highlighted by new reporting, analytics and multi-user management features, as well as enhanced investor profile data.

“With the new product features, SalesDesk continues to extend its lead as the best solution for marketing hedge and alternative investment products for both small, independent shops and larger institutions,” said Daniel C. McDermott, CEO, Brighton House Associates. “With our industry experience and unique purview on hedge fund marketing we are the only firm that can effectively serve both ends of the marketing spectrum with superior technology, unmatched data quality and world-class service from our dedicated research and client relationship teams. Brighton House Associates can be the answer to the needs of the emerging manager as well as the larger and more institutionalized investment houses.”

More Powerful Contact Reporting
BHA SalesDesk version 2.5 now incorporates richer reporting tools that enable users to easily review, analyze and manage the fine-grain details of their ongoing fund raising activities. By using SalesDesk’s in-depth analytics, users can more easily focus on working their most productive leads, boosting the efficiency of their overall fund marketing programs. New reporting features include:

  1. Analysis of marketing efforts by category, probability of close, contact status and geography
  2. Lead tracking via email and phone contact history
  3. Unique “convertability” index to prioritize outreach
  4. Sales forecasting by month, quarter, year, “best-/worst-case” scenario, committed versus closed; also weighted forecasting by correlation of probability of close to deal size

Multi-User and Master-User Features
In response to input from the firm’s institutional clients, Brighton House Associates has enhanced BHA SalesDesk with new multi-user/master-user capabilities designed with large sales organizations in mind. With these new features, sales and marketing managers can monitor, mentor and intervene when necessary to best manage the efforts of their teams of marketing professionals. In this way, managers can ensure maximum success and productivity of larger, multi-level sales organizations or of geographically dispersed teams with the same effectiveness as managing a small, local group. New features include:

  1. Master user access to view pipeline and forecasts of individual users
  2. One-click access into sub-users contacts, tasks, and reporting
  3. Master Pipeline and Master Forecast analytics that tally all users’ pipeline and forecast numbers to determine firm-wide reports

Richer Investor Profile Data
Brighton House Associates has further improved the profile data available to clients through its investor network. As BHA’s team of research analysts continually refine the information on the company’s 35,000-record investor database, they uncover new dimensions of information on a regular basis. These are regularly incorporated into the investor network to further enhance the investor profiles available to BHA customers. In addition to standard investment parameters and contact details, BHA investor profiles now include information on:

  1. Volatility appetite and exposure limits
  2. Transparency requirements
  3. Attitudes toward the use of leverage in a fund portfolio
  4. Consultant usage
  5. Most current strategies and searches
  6. Current sector exposure and searches
  7. Current geographical exposure searches

New features enable hedge fund managers to raise more money through richer reporting, more detailed investor profiles, and strong multi-user/master-user capabilities

About Brighton House Associates
Founded in 2006 by Daniel McDermott, a veteran hedge fund marketing professional, Brighton House Associates, LLC (BHA) offers solutions that address the vast inefficiencies inherent in the sales and marketing of hedge funds. The company’s technology solution, SalesDesktm, is the only on-demand tool designed from the ground up for the alternative investment business to streamline lead generation and deliver the industry’s most robust customer relationship management (CRM) functionality. Today, Brighton House customers include Wall Street brokerage houses, multi-billion dollar hedge funds and funds-of-funds, and industry service providers.

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Editors, for more information, contact:
Daniel C. McDermott
Brighton House Associates
508.435.6462
866.460.6462
dmcdermott@brightonhouseassociates.com

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