Brighton House Associates is a premier research organization focused on the alternative investment industry. It conducts unbiased interviews with investors and documents their current mandates. Alternative fund managers seeking investors who fit their fund profile access these mandates through the BHA MandateConnection Platform, a Web-based service.
BHA serves all segments of the alternative investment community, including hedge funds, private equity and real estate funds, and funds of funds. Our clients are located in the Americas, Europe, the Middle East, and Asia, and our research analysts speak with investors in more than 200 countries.
BHA was founded in 2007 to improve the way alternative investment managers marketed their funds to investors. At the time, the marketing paradigm was fund focused: managers blindly canvassed investors and promoted their funds. This method was highly inefficient and ineffective for both fund managers and investors.
BHA changed this by introducing a marketing process that is investor focused: managers contact investors who have an interest in their type of fund. BHA understands that managers improve their success rate when they market to active investors with a current interest in their type of fund.
To read the BHA Executive Summary, click here.