The Fund Manager's Marketing Manifesto
By Dennis Ford
This book is a compilation of best practices from marketing experts with years of experience working in the alternative investment industry. The experts share their knowledge in chapters that span the entire capital-raising process. From legal considerations and developing effective marketing materials to researching prospective investors and mounting successful campaigns, fund managers will learn how to identify and reach out to their investor base, organize road shows, and maintain investor relationships. This book is a must-read for any manager embarking on a serious outbound marketing campaign.
The Peddler's Prerogative
By Dennis Ford
A compelling sales guide, The Peddler’s Prerogative arms readers with the strategies and tactics needed to identify prospects, navigate the sales process, and attract new clients. It offers a candid account of the everyday issues and dilemmas sales people face, and it provides an abundance of tips and techniques for making business development a win-win situation. This book draws on the author’s more than 25 years of experience, and brings the lessons learned to life in stories that entertain as well as educate.