Targeting investors who have a current and active interest in your fund type and strategy is paramount when marketing alternative investments. Still, many fund managers pursue investors blindly, unaware of their allocation plans and investment objectives. This approach to fundraising, however, results in low allocation rates.
Although the benefits of obtaining current and accurate investor information are clear, it’s a time-consuming process. BHA estimates that it takes 90 minutes per year to maintain one investor record. A list of 500 contacts requires almost 95 days or 40% of a fund marketer’s time to source, capture, and maintain—time better spent on building investor relationships.
The BHA MandateConnection platform solves this issue for fund managers. BHA’s team of research analysts speaks with hundreds of investors every day to gain an understanding of their allocation plans and investment criteria. The analysts then document their conversations in BHA investment mandates. Fund manager clients review these mandates—either by directly accessing the BHA MandateConnection database or by enlisting the help of their dedicated research analyst—to identify and reach out to qualified investors with a stated interest in their fund.