Creating Effective E-Mail Marketing Campaigns
Dan McDermott, founder of BHA, hosts "Creating Effective E-Mail Marketing Campaigns." During this webinar video, Dan discusses some of the e-mail strategies and techniques he has used to market hedge funds to institutional investors. This presentation is based on "The Nuances of Effective E-Mail Campaigns," a chapter Dan authored for the book The Fund Manager's Marketing Manifesto.
Researching the Investor Universe to Identify Prospects
Identifying potential investors is one of the most important first steps fund managers and fund marketers must take to successfully raise capital. In this webinar video, BHA addresses the obstacles managers frequently encounter and provides strategies for uncovering and pursuing the right prospects. The webinar is based on “Researching the Investor Universe to Identify Prospects,” a chapter in the book The Fund Manager’s Marketing Manifesto.