The BHA offering has evolved away from the traditional paradigm offering a much more efficient investor lead generation methodology; essentially offering an inexpensive outsourced lead generation alternative.  Our value add is our research analysts and our up to date timely accurate investor profiles. These profiles are always fresh and will be available to you 24-48 hours after we have canvassed the investor and we know unequivocally that the investor mandate is a fit with the managers’ strategy.  

BHA’s team of research professionals is dedicated to working directly with clients to deliver a constant flow of qualified investor leads, sourced through the BHA investor database. This custom investor research and marketing support directly assists in the overall growth of our clients’ assets under management. BHA’s research analysts also provide vital sales support through investor identification and discovery while planning a marketing road show or capital raising events around the globe.

The BHA solution delivers access to the industry’s largest database of global hedge fund and fund of fund investors. The database contains over 35,000 investor records, spanning 17 different categories. Each investor has a minimum of $25M invested in alternatives and covers the entire globe. The geographical distribution of the investors are as follows: 40% North American, 40% European and 20% rest of world.

After the database, BHA offers the industry’s largest team of analysts focused on hedge fund investor research. BHA’s team of research analysts speaks to 200-300 investors each day from a global database of 35,000 hedge fund and fund of fund investors. BHA creates deep, in-depth investor profiles based on these interviews and then passes on the investor profiles (leads) to clients that are an exact fit based on 15 qualifying criteria (strategy, asset size, length of track record, volatility, sector focus, geographical focus, etc.).

Furthermore, the SalesDesk license grants access to industry event reporting and monthly industry white papers. BHA research analysts attend over twenty hedge fund related conferences each year. Clients reap the networking benefits of these events without the high costs of travel and attendance as research analysts collect business cards, hunt down leads, and keep a real time pulse on developments within the industry.

Quick Facts:

• BHA has a team of 20 research analysts speaking with hundreds of investors every week. We are in the catbird seat in terms of monitoring which investors are looking for what. We add instant hedge fund marketing IQ to your efforts because of our experience in the market.
• BHA covers 17 different categories of investors. We could be a great launching pad to help clients diversify their investor base or target strategic categories of investors to approach
• For many managers, it is a must to be on the radar screen of the consultant market. We have considerable reach into the consultant community in the US and abroad.
• About 50% of the investors we speak to and 30% of our client base is non-US. BHA is often a great tool to springboard into the off-shore investor market.

What we are finding from our customer base is that marketers and investor relations personnel prefer to increase their chances of procuring an allocation by increasing their qualified investor lead base. The fact of the matter is, that after a firms personal network of contacts and leads have been combed through, they are left with either renting a database service, purchasing category specific targeted lists, hiring a third party marketer, or hiring more dedicated sales staff to canvass for potential investor leads. All with mixed results.

The BHA offering has evolved away from the traditional paradigm offering a much more efficient investor lead generation methodology; essentially offering an inexpensive outsourced lead generation alternative.  Our value add is our research analysts and our up to date timely accurate investor profiles. These profiles are always fresh and will be available to you 24-48 hours after we have canvassed the investor and we know unequivocally that the investor mandate is a fit with the managers’ strategy.  

Brighton House Associates (BHA) provides a revolutionary service designed to increase the efficiency and productivity of the private equity and venture capital marketing process. The BHA solution combines the valuable resources of an experienced and professional research team with an intuitive web-based lead generation system.  SalesDesk is further differentiated by the industry’s largest fully-qualified and regularly updated network of private equity investors.

BHA’s team of research professionals is dedicated to rigorously updating the database, as well as working directly with clients to deliver a constant flow of qualified investor leads. This custom investor research and marketing support directly assists in the search for appropriate investors.

Sales and marketing is a numbers game and the more qualified investor leads one has the more allocations will be won. Not only does the BHA solution deliver access to the industry’s largest database of private equity and venture capital investors, it also provides the industry’s largest team of analysts focused on investor research. The SalesDesk license also grants access to an innovative survey system that allows clients to research the potential interest in funds or managers with specific requirements.  In an anonymous survey, our team will question a selection of investors to gauge their willingness to invest in a particular strategy, size, track record, or pedigree, thus providing valuable information as to the marketability of funds and fund managers. 

Additionally, BHA research analysts expect to attend over twenty alternative investments conferences each year. Clients reap the networking benefits of these events without the high costs of travel and attendance as research analysts collect business cards, hunt down leads, and keep a real time pulse on developments within the industry.

BHA understands the unique demands and challenges in marketing private equity and venture capital funds. Our solution was designed with these obstacles in mind and can help any marketing professional increase their firms’ assets under management.

Quick Facts:

• BHA has a team of 20 research analysts speaking with hundreds of investors every week. We are in the catbird seat in terms of monitoring which investors are looking for what. We add instant private equity can venture capital fund marketing IQ to your efforts because of our experience in the market.
• BHA covers 17 different categories of investors. We could be a great launching pad to help clients diversify their investor base or target strategic categories of investors to approach
• For many managers, it is a must to be on the radar screen of the consultant market. We have considerable reach into the consultant community in the US and abroad.
• About 50% of the investors we speak to and 30% of our client base is non-US. BHA is often a great tool to springboard into the off-shore investor market.

What we are finding from our customer base is that marketers and investor relations personnel prefer to increase their chances of procuring an allocation by increasing their qualified investor lead base. The fact of the matter is, that after a firms personal network of contacts and leads have been combed through, they are left with either renting a database service, purchasing category specific targeted lists, hiring a third party marketer, or hiring more dedicated sales staff to canvass for potential investor leads. All with mixed results.

BHA’s team of research professionals is dedicated to working directly with clients to deliver a constant flow of qualified investor leads, sourced through the BHA investor database. This custom investor research and marketing support directly assists in the overall growth of our clients’ assets under management. BHA’s research analysts also provide vital sales support through investor identification and discovery while planning a marketing road show or capital raising events around the globe.

The BHA solution delivers access to the industry’s largest database of global real estate investors. The database contains over 35,000 investor records, spanning 17 different categories. Each investor has a minimum of $25M invested in alternatives and covers the entire globe. The geographical distribution of the investors are as follows: 40% North American, 40% European and 20% rest of world.

After the database, BHA offers the industry’s largest team of analysts focused on real estate investor research. BHA’s team of research analysts speaks to 200-300 investors each day from a global database of 35,000 alternative fund investors. BHA creates deep, in-depth investor profiles based on these interviews and then passes on the investor profiles (leads) to clients that are an exact fit based on 15 qualifying criteria (strategy, asset size, length of track record, volatility, sector focus, geographical focus, etc.).

Furthermore, the SalesDesk license grants access to industry event reporting and monthly industry white papers. BHA research analysts attend over twenty alternative investment related conferences each year. Clients reap the networking benefits of these events without the high costs of travel and attendance as research analysts collect business cards, hunt down leads, and keep a real time pulse on developments within the industry.

Quick Facts:

• BHA has a team of 20 research analysts speaking with hundreds of investors every week. We are in the catbird seat in terms of monitoring which investors are looking for what. We add instant real estate fund marketing IQ to your efforts because of our experience in the market.
• BHA covers 17 different categories of investors. We could be a great launching pad to help clients diversify their investor base or target strategic categories of investors to approach
• For many managers, it is a must to be on the radar screen of the consultant market. We have considerable reach into the consultant community in the US and abroad.
• About 50% of the investors we speak to and 30% of our client base is non-US. BHA is often a great tool to springboard into the off-shore investor market.