Brighton House: Around the Clock and Around the Globe
This past Thursday, in the early morning hours, a team of Brighton House analysts reached out to Middle Eastern investors during their business hours. A second shift of research analysts worked after hours and through the night reaching across time zones to Asian markets. The result was that analysts worked around the clock to gain global access to the most difficult to reach investors and get a sense of how their alternative investment appetite has shifted in 2009. From the UAE to Singapore and China, analysts reached out to banks, wealth advisors, funds of funds, and investment firms that were focused on increasing their exposure to alternative investments.
Analysts were able to use several proprietary sources to make significant additions to a growing database of new Middle Eastern contacts, especially in Bahrain, Kuwait, and Dubai. Several Brighton House clients have indicated that they are interested in learning more about the investment opportunities in the Middle East, and Brighton House is able to accommodate them by having analysts conform their work hours to the Middle Eastern time zone.
The same is true for the Asian-Pacific region. A late night analyst shift reached out to the financial centers of Hong Kong, Singapore, Mumbai, and Tokyo. Since BHA has an international clientele of fund managers that have geographically focused funds on a global scale, it is necessary for BHA to adapt to their needs.
BHA devised a shift system that allows for analysts to cover the entire world on a weekly and sometimes biweekly basis in order to capture the most accurate and up-to-date mandates from a range of international investors. With overlapping shifts, analysts are also able to access Western markets during normal operating hours so that nearly every time zone is covered over a 24-hour period. Accessing these investor markets allows Brighton House to achieve truly global coverage on the alternative investment universe.