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Fund of Hedge Funds Investors Shift Preferences
Posted by: Gabriel Berkowitz in Hedge Funds on June 25th, 2010
From April 1 through June 9, 2009, BHA collected 135 mandates for funds of hedge funds. Remarkably, that is the same number we collected this year during the same time frame. Although the number of mandates have stayed the same, investors’ preferences have not.
The most significant change from this time last year is the increased demand for liquidity. Additionally, many investors are avoiding lock-ups. The pain of the financial crises is still being felt by many investors. Although the market has improved, they are reluctant to go back to the old ways. Needless to say, funds that don’t have at least quarterly redemption periods and rigidly impose hard lock-ups are finding themselves out of the running with an overwhelming majority of investors.
Perhaps most interesting, though, is a shift in investor preference for smaller funds. Last year, the majority of investors BHA spoke with required funds of hedge funds to have $200 million to $500 million in assets. This year, many investors are evaluating funds of funds with as little as $75 million to $100 million under management.
A wealth advisory firm in Geneva is an example of an investor that has changed its assets-under-management requirements. The firm recently began searching for a specialized fund of funds that invests only in long/short equity funds. It wanted funds that offer superior liquidity, however, it specifically requested that funds have only $100 million in assets. Prior to this, the firm required funds of hedge funds have a greater amount of assets under management in order to be seriously considered.
As the graphs below show, during the past year investors have become increasingly comfortable with smaller funds. In 2009, only 35 percent of investors with active mandates for funds of funds indicated a comfort level with less than $200 million in assets; that number has jumped to 48 percent in 2010.
Throughout the rest of the summer, BHA analysts will continue to monitor the trend to see if investors continue to be comfortable investing in smaller funds.
European Investors Spearhead Interest in Asian Hedge Funds
Posted by: Gabriel Berkowitz in Hedge Funds on May 20th, 2010
During the first five and a half months of the year, investor interest in hedge funds focused on Asia has increased when compared with the same period a year ago. To date, the BHA research team has collected 232 mandates from investors seeking Asia-focused funds, which represents a sizable and significant increase over the same time period in 2009 when 174 mandates were collected for Asia-focused funds.
The leads came primarily from Europe (51 percent), North America (32 percent) and Asia (15 percent). The remaining few investors with interest in Asia came from Africa, Latin America, and the Middle East (2 percent).
One U.S. endowment that has primarily been on the sidelines with regards to new hedge fund investments during the past two years has recently begun a passive search to seek out fundamentally driven, long/short equity funds focused on Southeast Asia. While the endowment is just in the beginning stages of its search, it feels as though the opportunity for such a fund is more promising now than at any time since 2008.
As we head into the second half of the second quarter, BHA analysts will continue to monitor interest in Asia-focused funds, as well as the regions this interest is coming from.
Emerging-Markets Managers on the Front Lines
Posted by: Gabriel Berkowitz in Hedge Funds on April 16th, 2010
BHA analysts often receive specific search requests from investors that are looking for fund managers. Many investors want funds not only to be a specific type but also to meet certain conditions and criteria before they will kick the research and due diligence process up a notch. Recently, analysts have noted not only a significant increase in the number of investors interested in evaluating funds focused on emerging markets but also in the number requiring that funds be located on the ground, in the market the fund is investing in.
From the beginning of the year through the end of the second week of April, 197 hedge fund investors indicated an interest in funds specifically trading in emerging markets. The interest was quite profound, came from across the globe, and accounted for slightly more than 26 percent of hedge fund mandates. Over the same time frame in 2009, only 113 investors or 18 percent of active mandates indicated an interest in funds specifically trading in emerging markets.
A midsized, multifamily office indicated an interest in long/short equity funds trading in emerging countries across the Asia-Pacific region. Its particular requirement was that all of a fund’s operations be located in Asia. Its thinking was that a fund trading Asian markets remotely would not have the same insight as a fund located “in the trenches.” It wants to be sure its managers have their fingers on the pulse of the market.
With the number of mandates for emerging-market-focused hedge funds spiking during the early part of 2010, it will interesting to see if investors begin to favor specific countries or regions over others. It also will be interesting to see if there is an advantage to being located in the market the funds are trading rather than remotely when it comes to attracting investor dollars.
Global Macro Interest Increases
Posted by: Gabriel Berkowitz in Hedge Funds on February 11th, 2010
Since January concluded, many investors and fund managers alike have been anxiously anticipating results from the first month of the year. Over the past week, many funds and indexes have tallied their month-end numbers, and it appears global macro fund investors have reason to smile. The Credit Suisse Global Macro Liquid Index, LAB Global Macro Liquid Index, finished up 1.18 percent for the month.1
January saw a major uptick in the number of investors that expressed interest in global macro funds. During the month, 118 investors expressed interest in researching and allocating capital to these funds. That figure represents a sizeable increase from January of 2009 when only 67 investors were actively looking for global macro funds. January’s interest also represents a significant increase from the 73 investors that BHA spoke with in December of 2009 that indicated an interest in the strategy.
From their daily phone calls with institutional investors, BHA analysts reported hearing interest in global macro strategies from a wide array of investors across the globe. Some cited the potential for positive performance as driving their interest; many others cited diversification of assets combined with the potential to provide for uncorrelated returns.
A family office based in California currently has a unique approach to a potential fund investment. Although it is in the early stages of evaluating funds, and is very much still framing the particulars for its search, the family office is pursuing diversified macro funds that are trading a variety of underlying assets using a discretionary approach. The family office is especially interested in funds trading in developed yet off-the-radar markets, such as Australia, New Zealand, and Norway. Because each of these markets sees far less activity than the United States, Western Europe, or Asia, it believes the potential for a fund to provide uncorrelated returns is high.
A family office based in Hong Kong similarly expressed interest in global macro funds, but it has a different reason: it wants to see a fund that is exclusively trading assets it can evaluate fundamentally. As part of the firm’s search, it has included discretionary macro funds that have a history of providing consistent returns when trading throughout the United States, Western Europe, and China. The family office feels that funds experienced in trading in and out of major markets are poised to provide strong returns over the next couple of years.
Although global macro funds started off the year with a strong month of performance, it will be interesting to monitor how the strength of the returns in the short term affects investor interest over the next quarter. In all likelihood, investor interest will be closely tied to economic growth, the stabilization of global markets, and the ability of individual funds and managers to trade in and out of specific markets effectively. It is undoubtedly a trend that BHA analysts will continue to monitor in the weeks and months ahead.
1 FINalternatives, “Global Macro Advances, Long/Short Declines in January,” February 2, 2010, http://www.finalternatives.com/node/11220.
Tips on E-Mail Marketing
Posted by: Gabriel Berkowitz in Misc. on November 23rd, 2009
An effective e-mail marketing campaign can help fund marketers identify prospects, introduce funds to investors, improve road trips, and eventually secure allocations. Increasingly, investors have mentioned to BHA analysts that they often prefer fund managers to make initial contact via e-mail. So it seems pertinent to discuss some tips and techniques that help make an e-mail marketing campaign successful.
Brand E-mails
The first tip for preparing an e-mail campaign is to establish the “branding.” This is often overlooked. However, before recipients even open the message, they see the sender. To create familiarity with the receiver, it is highly recommended to make the sender recognizable. That is, choose to use either the name of the company or a person who the reader can easily follow up with. Whichever you choose, it is important to consistently use the same sender throughout the campaign. Creating familiarity with your target audience will lead to e-mails being opened and read.
Inform Concisely
Giving an e-mail an appropriate and consistent subject is another vital practice in creating an e-mail campaign. Many e-mail providers only allow 45 characters for the subject; the program cuts off any additional characters. Therefore, craft a subject that is concise but informative; in a few words, it should clearly convey the purpose of the e-mail. Using lengthy subjects increases the likelihood that your e-mail will be ignored or lost in the recipient’s crowded in box.
Establish Continuity
Send regular updates to your list. If prospecting for an upcoming marketing trip, it is wise to send out requests for meetings at regular intervals. If you are sending out a monthly performance update, schedule the mailing for the same day of every month. By sending e-mails at regular intervals, recipients will begin to expect their arrival. Also it is important to note that the best times to send out information are either at the beginning of the day or right after lunch. Avoid sending e-mails after 4 P.M. (scheduling delivery by time zone) or on the weekends.
Build Investor List
Finally, build your distribution list at every potential opportunity. Consistently adding new targets to your contact list is the best way to build brand recognition and identify new prospects. Here are two simple ways to expand a distribution list: first, after every conference, add the names of the attendees to the list; second, have everyone at the fund add one-off names to the list that they come across during their day-to-day work.
A well-conceived e-mail marketing campaign can be a highly effective tool for funds looking to raise assets in the current marketing environment. With many investors looking for fund managers to make initial contact through e-mail, funds that distribute a regular, consistent message are likely to succeed in identifying and reaching out to potential fund investors via e-mail marketing.
Looking for Alpha, Investors Target Asset Backed Lending Funds
Posted by: Gabriel Berkowitz in Misc. on April 16th, 2009
As we enter the second quarter, liquidity remains one of the most important fund characteristics being sought by investors in 2009. However, investors also are seeking alpha and, therefore, certain less-liquid strategies are proving popular. One of these is asset backed lending (ABL) funds. Credit markets are beginning to thaw, however, traditional lending sources remain for the most part stagnant. Certain segments of the investor database recognize the long-term potential of ABL funds in comparison to CTA or macro funds.
ABL fund managers have the opportunity to produce higher amounts of alpha than do managers of other fund types. One Swiss fund of funds is searching for ABL funds with unique deal structures or very specialized focuses, such as funds with exposure to the film industry, physical commodities, timber, or the shipping & transportation industry. The fund of funds felt that through such unique exposures, a manager’s ability to produce alpha would be readily apparent, and from that the fund could properly evaluate the manager’s prospects for performing well in the future.
A Tokyo-based fund of funds remains committed to investing in ABL funds as well. The firm, which is in an early stage of fund due diligence, is looking for ABL funds for what it considers to be a “structured alpha” investment. Believing that funds can produce high amounts of alpha over and above set benchmarks, the fund of funds is looking for globally diverse funds to include in their alpha-generating portfolio.
While daily and weekly funds remain extremely popular with investors, asset backed lending funds that can produce excessive amounts of alpha are also attracting attention from investors with longer return timelines. These investors remain convinced of the potential of such funds. For ABL funds that have a respectable track record, and have strong prospects for producing alpha in the future, now is the time to double the effort on identifying the investors that have the appetite for such a fund type.
Consultants and Wealth Advisors Show Interest in Funds of Funds
Posted by: Gabriel Berkowitz in Fund of Funds on March 19th, 2009
The debate over the viability of funds of hedge funds, while always in existence, seems to have picked up fervor in the wake of the Bernie Madoff scandal. The due diligence by funds of funds’ managers was at the very least negligible and, in some cases, nonexistent. While some have argued that funds of funds are going to evaporate like the morning dew, in our one-on-one interviews with alternative investors, BHA analysts find sustained interest in funds of funds among certain pockets of the investor community, namely consultants and wealth advisors.
For these investor types, the right funds of funds can provide diversification as well as a wealth of experience in hedge fund analysis. Most of the interest in funds of funds has been focused on diverse multi-strategy products as opposed to single-strategy or narrowly focused funds of funds. In the first quarter, 77.42 percent of investors interested in funds of hedge funds have been looking for multi-strategy funds, and 49 percent of interested investors are looking for globally diverse funds. What this data indicate is that investors actively looking for new funds of hedge funds want to diversify their alternative fund exposure in terms of fund types and geographic regions.
An investor whose search epitomizes this trend is a Midwestern wealth advisory firm that is looking for diverse funds of hedge funds with exposure to at least 30 underlying fund mangers. It is also looking for funds with at least $800 million in assets under management. It is targeting
well-established, extremely diversified funds in the current market. A Southern U.S. consulting firm is targeting funds of hedge funds with attractive fee structures for a potential allocation. It is looking for funds with diverse geographic exposure and is targeting funds with at least $500 million in assets.
Both of these searches are fairly representative of the interest that BHA analysts have heard from investors during the past few weeks. For established funds with diversified exposure, now is the time to take advantage and target wealth advisors and consultants.
Funds of Hedge Funds: Market Realities
Posted by: Gabriel Berkowitz in Fund of Funds on February 19th, 2009
Funds of hedge funds are at an important crossroads in the current market. In 2009, more than 70 percent of investors interested in funds of hedge funds mentioned an interest in multi-strategy-focused funds. While some investors remain interested in single-strategy-focused funds, with long/short equity, distressed credit, and CTA/managed futures all being strategies mentioned by investors, demand has focused on funds that can provide investors with access to a group of managers that diversify using many different strategies. With investor interest focusing on multi-strategy offerings, funds and investors alike are looking to further qualify and quantify the value that specific funds offer in the current market environment. While some funds of funds can easily determine their value due to a focus on a specific type of underlying manager, or expertise in a specific geographical region, other funds of funds need to be creative when branding themselves. One domestic wealth advisory firm specifically wanted funds of funds that had outperformed those in their peer group; it thought that funds of funds that outperformed their peers during the second half of 2008 were likely to outpace their peers going forward. This specific investor search serves as a reminder that relative performance remains key for funds.
Liquidity also remains a key issue among interested investors. In 2009, out of the 80 or so investors with an interest in funds of funds that BHA analysts have interviewed, 56 have had specific requirements with regards to the liquidity offerings of potential funds of funds. Approximately 53 of the 56, or 95 percent, have been interested only in funds offering quarterly liquidity or better. Investors across the spectrum require favorable liquidity terms in response to the lack of liquidity they faced in years past. One Swiss wealth advisor in particular that was only now resuming the process of evaluating potential funds of funds, required that it be offered monthly or better liquidity. Funds of funds managers need to be cognizant of what potential investors are currently seeking; according to BHA data, investors are overwhelmingly telling our analysts that favorable liquidity terms are crucial in the current market environment.
While investor interest remains steady for diverse, liquid, multi-strategy offerings, the job of differentiating a fund of funds from its peers lies in the hands of marketers. Funds need to spend these crucial months building their pipelines, identifying interested investors, and pitching prospects on the uniqueness and superiority of their products. The capability of a fund of funds to effectively brand itself as a unique product with a specific niche may be the key to securing new allocations.


