Our Service Offering

BHA improves the productivity of marketing alternative investments by integrating three vital capabilities:

  • The industry’s largest and most comprehensive global database of qualified hedge fund, fund of fund, private equity and real estate investors– 35,000 in all. Over 17 different categories of investors are included and each profile is packed with useful information on what style and strategy of fund each investors is looking for today.
  • A team of research professionals solely dedicated to working directly with clients to source potential investors from BHA’s database of investors. Each client can receive a dedicated marketing support professional whose job it is to deliver a constant flow of qualified investor leads. In addition, through BHA’s pooled resource of analysts, clients benefit from the prospecting work of all other research analysts.
  • A powerful web-based software system where clients can conduct in-depth searches and queries, based on the specific characteristics of their respective funds, in order to fund highly matched investors. The system was designed to be part lead generation engine, part contact management software, and part matching technology wired to BHA’s live database of investors, each profiled within the last 30 days.

World’s largest network of hedge fund professionals

BHA has built the world’s largest database of investors interested in alternatives which contains the records of over 35,000 fully qualified investors. Our database is constantly updated and scrubbed by the industry’s largest team of analysts focused on hedge fund, private equity and real estate investor research. This provides clients with the most up to date, accurate and practical information regarding investor searches and preferences. Furthermore, the database is designed to allow for pin-point searches based on actual client fund strategy, track record, sector or geographic focus and 12 other qualifiers. The extensive search capability allows for easy navigation across investors specifically interested in funds with our clients characteristics.

  • Custom Lead Generation- Clients have access to the work of BHA's 20 person team of senior research professionals. The team speaks with over 200-300 investors per day in order to find clients matches for their investment strategy.
  • Custom Investor Research and Marketing Support- Custom investor research based on clients specifications ("please find me all family offices in North Carolina interested in asset backed lending," etc.). If a client is on location, BHA can be relied upon to help find them meetings, do on-the-fly fact checking on a potential investor, and act as each client's mobile S.W.A.T. team for support. No request is too big or too small.
  • Marketing Consulting - BHA clients can leverage the extensive hedge fund marketing experience of BHA staff members to
  • gain insight on how to better position their fund, tailor their marketing pitches, design their documents and even redesign their web presence. In-house experts can even advise on best practice methods for hedge fund operations, trading, staffing, marketing, systems, and IT.
  • Industry Event Reporting- BHA research analysts attend over 20 hedge fund related conferences each year. We are the eyes and ears of our clients at these events, collecting business cards, hunting down leads, and keeping a pulse on the industry. Clients reap the networking benefits of these events without the high costs of travel and attendance.
  • Monthly Industry Whitepapers- Every month the Research Team releases reports on current investor trends in the market. Past topics have included Family Offices' hedge fund interests, the allure of Emerging Managers to Pension funds, as well as synopsis of industry conferences.
  • Custom Surveys-Strategy Formulation, Competitive Position, Market Trends & Customer Behavior, Strategy Formulation

Industry’s largest Professional Research Team

At Brighton House Associates (BHA) all of our analysts care deeply about their clients. The BHA research team is dedicated to serving clients by providing quality asset raising opportunities and personalized marketing solutions. Through meticulous data collection and quality lead generation, BHA analysts help clients raise assets faster and more efficiently than ever before.

Our people join BHA because they want to make a difference in the industry. The priority of every analyst is to rid the industry of the current inefficiencies associated with the marketing of alternative vehicles.

Brighton House Associates attracts and retains passionate individuals, boasting a variety of backgrounds, interests, and perspectives. The wide array of people at BHA creates a vibrant environment from which each of our clients benefit.

Lead Generation

  • In the initial 12 week period an analyst targets potential investor matches through our 35,000 investor network database for a particular fund.
  • The analysts will make about 600 calls on the funds behalf with a hit rate of 4%, twice the industry average, delivering a fund about 25-35 customized leads (about 2 per week)
  • The client can access BHA’s web-based lead generation platform which is wired to our database of investors to search for matched investors, usually resulting in 75-100 additional leads
  • BHA leads cut allocation times because they are fresh, accurate and timely.
  • BHA finds precise fits that match the manager strategy and the investor mandate

In addition, your dedicated analyst can also assist in:

Marketing/sales/road show support

  • Help with road shows by finding prospective candidates to call on from the BHA database
  • Call and qualify any leads that a manager wants vetted. For example leads from a conference or a road trip
  • Send along to you leads from conferences we attend (10-20 conferences a year)

Identifying Strategic Opportunities

  • Map out the organizational structures of prospective strategic investors to identify the key contacts (ie. RIA networks, wealth advisory platforms, etc)
  • Offer feedback on the current market viability for new products. We speak with thousands of investors every week and can quickly and adroitly take the pulse of the market for new initiatives
  • Assist in identifying key contacts in distribution channels and white label opportunities

The BHA offering has evolved away from the traditional marketing paradigm by offering a much more efficient investor lead generation methodology, essentially offering an inexpensive outsourced lead generation alternative. Our value-add is our research analysts and our up to date timely accurate investor profiles. These profiles are always fresh and will be available to you 24-48 hours after we have canvassed the investor and we know unequivocally that the investor mandate is a fit with the managers strategy.

SalesDesk: Comprehensive Client Relationship Management System

The final component of the BHA Solution is our SalesDesk web-based application that allows clients access to the BHA network. This matching technology identifies potential investors, while serving as a contact management system that tracks potential leads and asset raising opportunities. Our CRM platform allows clients to effectively create custom generated reports, sort, track, and manage not only contacts, but also end-to-end sales and marketing efforts. The software also allows clients to integrate, centralize data and contacts with easy-to-use tools that are fully compatible with the most common contact management, word processing and database packages.


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