The Brighton House Solution
The Brighton House service provides fund managers the necessary tools to find and target investors, and ensure a successful marketing campaign. The outsourced sales and marketing support from a dedicated BHA analyst can be an invaluable tool in helping with all aspects of the marketing and investor identification process. BHA analysts augment and complement clients’ in-house sales efforts by providing a weekly stream of highly qualified investor mandates that are an exact fit to clients’ fund profiles. Through searching and filtering capabilities on the BHA platform, fund managers are able to target specific investors based on any of their mandate criteria.
The BHA business model is an annual subscription fee and requires no success fees or long-term commitments. BHA has integrated several functions, support features, and tools that increase managers’ productivity along with their marketing results.
Latest Investor Monitor
Mar 4, 2010
Distressed and Special Situations Funds Attract Investors
By David Wilkinson - By some estimates, almost $1 trillion of high-yield debt and leveraged loans will mature and need refinancing between 2012 and 2015. Distressed and special situations funds will be able to help fill this need by injecting necessary funding into capital hungry firms. In a report on its outlook for the 2010 private equity market, a ... Read More
Fund Managers
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BHA Marketing Position
BHA Quarterly Research Report
Q4 2009
